Don’t be shy. Wear it loud

Yesterday, I dropped in on my friend, Serena, before the school run – our sons are classmates and got to know each other at the school gates. We chatted about tattoos, Rick Owens and brothel creepers until it was time to pick up the boys.

Serena is a childrenswear designer, and her designs are for kids aged 4 to 12. Manufactured in Italy (where she’s originally from), her line – called Loud Apparel – is different to what you’d normally get. Expect edgy style in colours of black, white and grey; cute flowery dresses have no place here.

Drawing inspiration from the grownup fashion of Junya Watanabe, Comme des Garcons and Margiela, Serena’s spring/summer 2012 collection features a leather & jeans jacket for boys and a leather dress for girls. Before you get scared off by the fashion edge, let it be said there are also shirts with prints and jersey dresses.

By the time we were ready to go, we had also discovered that we had a shared affection for Rick Genest aka Zombie Boy, the Canadian model/muse for the house of Thierry Mugler.

And on that tattoo-ey note, I wish you all a good weekend.


5 Comments

  1. those clothes look fab. I always struggle with ronnie, in general boys clothes are so naff. where can we get our mitts on some loud clothing?

    zombie boy is fascinating. have you seen the advertisement that he did for a makeup company in the us? cant think of the brand now. basically they cover him in concealer and he gradually takes his make up off. it’s very strange as its almost like watching a tattooist in reverse.

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