I never really liked moisturising. I never thought it a necessity. But mainly, it was because I have oily and sensitive skin. The last thing I wanted was another layer of grease on top of naturally produced grease. Many a beauty editor I’ve worked with over the years have gone on about the importance of daily moisturising. Still, I was not convinced.
“Some 89 per cent said their youthful appearance was down to their skincare regimes.Indeed, French ladies start using creams and serums at least five years earlier than British women.”
I am well on my way to the big four-zero, and reading this survey definitely set alarm bells ringing. My beauty editors were right. (Of course they would be. Why did I ever doubt them?)
The first brand I turned to was Kiehl’s. Old fashioned and traditional, Kiehl’s was founded in 1851 by John Kiehl in New York’s East Village and began as a homeopathic pharmacy.
I started using Kiehl’s Ultra Facial Cream two months ago, applying a thin layer all over my face after jumping out of my morning shower. My skin drank it up, as if starved of hydration for the last 100 years. Surprising, I thought. It never occurred to me, nor did it appear, that my skin was in urgent need of hydration.
There was no uncomfortable greasy aftermath and my skin felt ‘happy’ – yes, I kid you not – all day. I also noticed that my well hydrated skin was less prone to breakouts and it looked much clearer.